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Coop Pharmacy. Viagra Connect launch

A Sky AdSmart TV campaign for Coop Pharmacy to announce the launch of newly deregulated 30mg Viagra pill from Pfizer. Marketed under the name Viagra Connect.

The centrepiece of the campaign was a 30-second TV spot expanding on the idea that everyone has a pet-name for their ‘old chap’ – and we had a lot of fun coming up with suggestions. 

A series of perky gentlemen and couples confess their own terms of affection suggesting that no matter what you call it, you can now feel good about it. 

Here, we have two brands that couldn’t be further apart, brought together in a charmingly British way. Viagra Connect is all about confidence and feeling good about yourself. Coupled with a trusted brand like Coop Pharmacy only reinforces to that confidence. Shot by HIPSTER

Yes, of course there's a bloopers reel.