A good friend of mine has recently set up her own freelance PR business and I devised this identity for her.
It features my own hand script. I've always had quite distinctive, indecipherable handwriting. Which I blame growing up on a diet of hip-hop culture for.
Clarify is made up out of letters from my friend's name – Claire Fry. We came up with this over a mid-morning snack of that most essential of brain foods, Marmite on toast. Nom.