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Boss Design. Launching the Myriad furniture range

Myriad is a component-based furniture system designed and manufactured by Boss Design in Dudley, West Midlands. It comprises a range of flexible and reconfigurable upholstered modular components - eleven linkable seating units, three privacy screens, side tables and arms that accommodate power.

The brief was to create a set of promotional materials, including a range brochure and microsite, for Clerkenwell Design Week 2016 where Myriad was to be launched to buyers and specifiers.

It was essential to clearly and visually show the infinite combinations possible with the Myriad range. Using CGI animation techniques, a striking and mesmeric film was created, from CAD data of Myriad components, to do just that.