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Association of Photographers. Rebranding the AOP Awards

As I've listed these studies alphabetically, I'm glad this client begins with A. This is still one of my favourite projects nearly a decade on and a great way to kick things off. 

The brief was to rebrand the Association of Photographers' awards scheme. The scheme consisted of four separate components - Photographers, Assistants, Students and an Open awards. 

I devised an umbrella brand system which could stand alone but also splinter off into these component parts. The resulting group of marks feature a graphic centrepiece formed from abstract depictions of the individual scheme initials, P, A, O and S. The pertaining 'initial' highlighted in the case of each relevant component.

The AOP Photographers Awards were the showpiece event. A very highly respected accolade for professional photographers culminating in a glittering ceremony at Sadlers Wells and a gorgeous annual of the selected works. Kudos to boutique printers Gavin Martin for the end product.

I love the launch ad - still one of my very favourite pieces. This kind of brutal simplicity is just what turns me on.